last-mover advantage

last-mover advantage
last-mover advantage last-mover advantage advantage

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last-mover advantage UK US noun [S or U]
MARKETING the advantage that a company has when it is the last to introduce a new product, service, or technology, because it can learn from developments that have taken place, or from what others have done: »

They took advantage of ever-accelerating advances in technology to capture what is called the last-mover advantage.

Compare FIRST-MOVER ADVANTAGE(Cf. ↑first-mover advantage), SECOND-MOVER ADVANTAGE(Cf. ↑second-mover advantage)

Financial and business terms. 2012.

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  • last-mover advantage — n. The advantage a company gains by building its business slowly and then benefiting down the road from improved technology or lower costs, especially during an economic downturn Example Citation: Dynegy s announcements even included a dig at… …   New words

  • second-mover advantage — ➔ advantage * * * second mover advantage UK US noun [C] MARKETING ► the advantage that a company has when it offers a product or service later than a competitor, because it can learn from customers reactions and offer something better than its… …   Financial and business terms

  • first-mover advantage — ➔ advantage * * * first mover advantage UK US noun [U] ► MARKETING the advantage that a company has when it is the first to introduce a new product, service, or technology, and so does not have competition from other companies: »We lost a lot of… …   Financial and business terms

  • first-mover advantage — n. The advantage a company gains by being first to market with a new product or service. Example Citation: It s absolutely true that nothing can make up for first mover advantage, and the proof is that Yahoo! remains where it is today and eBay… …   New words

  • First-mover advantage — is the advantage gained by the initial occupant of a market segment. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match.cite book |last=Grant |first=Robert M.… …   Wikipedia

  • advantage — ad‧van‧tage [ədˈvɑːntɪdʒ ǁ ədˈvæn ] noun [countable, uncountable] something that helps you to be better or more successful than others: • America s lead in aerospace is one of its most important competitive advantages. • Government subsidies give …   Financial and business terms

  • mover — mov‧er [ˈmuːvə ǁ ər] noun [countable] FINANCE a share whose price has increased or decreased a lot in a particular period: • It was one of today s major movers up 10 to 468. * * * mover UK US /ˈmuːvər/ noun [C] ► STOCK MARKET a company whose… …   Financial and business terms

  • Amazon — v. To take away business from a more established rival by being the first to build an online presence. Example Citation: Although [Amazon.com CEO Jeff] Bezos emphasizes his obsession with the customer and plays down his concern with rivals, the… …   New words

  • Buzzwords — B2B black swan braggables Buns of Steel buzzword bingo buzzword compliant cockroach problem drop yo …   New words

  • E-commerce — Amazon B2B B2B2C B2C C2B2C C2C clicks and bricks clicks and mortar …   New words

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